If you run a website, there is a high likelihood that you are also in the business of monetizing that website. The most common way to monetize a website is to join an affiliate network, which gives you access to advertisers that you can post on your site. This is an easy way to get access to a bunch of different advertisers, and most networks make it easy to ad the necessary code to your website.
Types of Affiliate Advertising Programs
Affiliate networks or programs have several different ways that they pay:
- Pay-per-click: As it sounds, you are paid every time someone clicks on a link or ad. The most popular pay-per-click affiliate network is Google Adsense.
- Pay-per-lead: This option is for advertisers that are looking for people to join or sign-up. It is most common in financial services, where companies are looking for leads to sell products, such as insurance. The most popular pay-per-lead affiliate network is Commission Junction.
- Pay-per-sale: This one is also plain and simple. You post and advertisement, and you are paid a percentage of the sale your ad placement generates. The most popular affiliate networks in this space are Commission Junction, LinkShare, and ClickBank.
- Pay-per-action: This option is fairly new, and allows you to get paid when a user completes an action. There are two main ways: one of my favorite is done by InfoLinks, where they highlight links on your site, and you are paid if the user hovers over the link long enough to open it (usually about 2 seconds). The other way is very new, and it is pay-per-call. Both Commission Junction and FlexOffers have new programs that designate a 1-800 number specifically for your website, and you get a lead payment whenever someone calls.
- Pay-per-post: This option is directed almost exclusively towards bloggers. Payperpost is the main player in this space, and like it sounds, they pay you a commission when you write a blog post about their advertisers.
When looking at these, sometimes they are referred to as Cost-per-action or CPA. This is how the advertisers refer to it.It is also important to look at how and when you will be paid with the different networks. Most set minimum amounts that need to be reached before they will disperse payment (usually either $50 or $100). Also, it is important to look at what advertisers use each network. Google targets ads based on your site’s content, but that is not the case with most affiliate networks. You should really make sure that you are choosing companies that fit your niche. For example, ClickBank has a lot of affiliates that sell eBooks, which may work great in affiliate marketing websites, but not necessarily in personal finance.
Finally, don’t forget to go directly to the source. If you want to put links to books on your site, go directly to Amazon. They run their own affiliate program, and pay you a commission of each sale you generate. eBay does the same thing. Also, if your website has a fantastic Alexa ranking, chances are you can setup advertising directly with a company, rather than using an affiliate network.
Affiliate Advertising Program List
Now, here is the most comprehensive list of affiliate marketing programs on the entire internet (I hope!). I have highlighted the most popular affiliate networks in red!
Affiliate Window – This is a pay-per-action and pay-per-sale affiliate marketing program that has many name brand retailers using the service.
Affiliate.com – This a pay-per action affiliate marketing network that includes sales, leads, and a few pay-per-click.
Atrinsic – An affiliate marketing program that is structured around the brand of content being delivered.
AvantLink – This affiliate marketing program is a cost-per-sale affiliate model.
BankAffiliates – This affiliate marketing program is targeted towards banking products.
Bidvertiser – This is a pay-per-click affiliate marketing program that is similar to Google AdSense, but it allows the publisher to accept or reject ads.
Card Synergy – This is a cost-per-action affiliate program that pays for mostly banking and credit card programs.
Chitika – Chitika is a per-per-click affiliate marketing program that is also similar to Google AdSense and tries to contextually select ads.
Clickagents.com – This is a pay-per-action affiliate marketing network that delivers for both sales and lead generation. It has many name brand retailers.
ClickBank – This is a pay-per-sale affiliate marketing network that includes many eBooks. Some content is great, but some is garbage.
ClickBooth – This is a pay-per-sale affiliate marketing program that includes some very well known retailers.
Commission Junction- This is the daddy of affiliate marketing websites. There are pay-per-click, pay-per-lead, pay-per-sale, and even pay-per-call advertisers on the site.
Commission Soup – This is mainly a pay-per-sale affiliate program. There are several known retailers, but many unknowns.
CPX Interactive – This is an exclusive site that offers pay-per-action affiliate marketing programs.
CXDigital – This is a site that focuses on pay-per-action, and has some sales and some lead generation programs.
DirectLeads.com – This is a pay-per-action affiliate marketing program that claims to have cookie-less commission tracking.
DirectResponse – This is the pay-per-click side of DirectLeads.
FlexOffers – This is a pay-per-sale and pay-per-lead affiliate marketing program that has a lot of major brand names!
Hydra Network – An exclusive affiliate marketing program that focuses on high quality brands.
InfoLinks – This is a pay-per-click affiliate marketing program that focuses on text links.
Kontera – This is a pay-per-click affiliate marketing program that focuses on contextual in-text ads.
LinkConnector- This is a pay-per-action affiliate marketing network that also has pay-per-call. It has a technology that allows direct links to websites.
LinkShare – This is a pay-per-sale and pay-per-lead site that has great advertisers and a reliable interface.
LinkWorth – LinkWorth is a text link advertising provider that embeds text links on your website.
MaxBounty – This is a pay-per-action affiliate marketing site that also has some pay-per-click. It focuses on social media and email marketing.
Media Whiz – This is a pay-per-lead and pay-per-sale affiliate marketing site that also has some email affiliate marketing strategies.
Never Blue – This is a pay-per-lead affiliate marketing program
Offer Fusion – This is a pay-per-sale online affiliate marketing program that provides a lot of incentive offers.
OfferWeb – This is a pay-per-sale offer based affiliate marketing service
Partner Weekly – This is a pay-per-action affiliate marketing service that also offer pay-per-call.
Pay-Per-Post – This is the only pay-per-post affiliate marketing program that pays bloggers to write a post.
pepperjamNetwork – This is a new affiliate marketing program that has some advertisers.
Prospectiv – This is an affiliate marketing program aimed toward women consumers.
ROI Rocket – This is an email affiliate marketing program that includes many brand name advertisers.
Rextopia – This is an exclusive affiliate marketing program.
Share a Sale – This is a pay-per-click, pay-per-sale, and pay-per-lead affiliate marketing company. There are some large advertisers.
Text Link Ads – This is another program that embeds text links on your website for a nominal fee.
Trade Doubler – This is a pay-per-sale affiliate marketing network that focuses on high-tech companies.
Unique Leads – This is a pay-per-lead affiliate marketing network.
Vibrant Media – This is a pay-per-click affiliate marketing network.
Webgains – This is a pay-per-click and pay-per-sale affiliate marketing network.
XY7.com – This is a pay-per-click affiliate marketing program.
Zanox – This is a pay-per-sale affiliate marketing program that has many name brand advertisers.
If you have any other sites you are aware of, or would like to comment on your experiences using any of these affiliate networks, please share a comment!