How To Craft a Blog Post Marketing Plan

You've probably heard the saying, "You should focus 20% of your effort on creating content, and 80% of your effort on promoting and marketing it."  It's one of the sayings that many of the top bloggers subscribe to - and I know I just recently read it on Derek Halpern's Social Triggers site.  But you know what?  I've been blogging for 4 years, and I never really understood what that meant until the beginning of this year. I want to share with you what I have learned about building a blog post marketing plan, and I'm going to walk you step by step through what I do - from the beginning of post generation, all the way through publishing and promoting.  And you know what I've learned along the way - if you do it right, you really do spend … [Read more...]