I was listening to my new favorite podcast last week - Nick Loper's Side Hustle Nation - and there was an awesome guest on, Chris Guthrie from Entrepreneur Boost. In the intro, he said something that really struck me - my boss fired me because he found out about my side job and figured that my heart wasn't all into the company. That sucks...but it got me wondering - are side hustlers and side entrepreneurs a weak link the company? Where Side Hustling Employees Add Value I think, in many cases, side hustling employees are some of the most valuable ones in the company. To be able to work full time and maintain a side hustle requires a level of execution that most employees simply don't have. I would venture a guess that … [Read more...]
Archives for August 2013
How To Craft a Blog Post Marketing Plan
You've probably heard the saying, "You should focus 20% of your effort on creating content, and 80% of your effort on promoting and marketing it." It's one of the sayings that many of the top bloggers subscribe to - and I know I just recently read it on Derek Halpern's Social Triggers site. But you know what? I've been blogging for 4 years, and I never really understood what that meant until the beginning of this year. I want to share with you what I have learned about building a blog post marketing plan, and I'm going to walk you step by step through what I do - from the beginning of post generation, all the way through publishing and promoting. And you know what I've learned along the way - if you do it right, you really do spend … [Read more...]
