If you’re building a site, whether your main blog or niche, many of you follow Pat Flynn’s The Backlinking Strategy That Works. It is a great strategy that has worked successfully for me several times.
There are two key layers to the strategy. First, you utilize an anchor layer of sites that link directly to your primary site. These sites usually include Web 2.0 properties and new blogs. For the blogs, many people use free blog services such as WordPress, Blogger, and Tumblr. The second layer of the strategy is to use social bookmarking and mass article submission of the anchor layer. This can be done via the Ultimate Guide to Social Media Backlinks.
This strategy works great because the anchor layer links directly to your site, and then you channel all of the other random miscellaneous links through that anchor layer. You essentially give that anchor layer a boost. If you have an existing site, chances are that you already have an anchor layer of sites that link to you naturally. This is how we can make an easier backlinking strategy – utilizing the resources that are already in place.
Finding Your Current Backlinks
It is actually very easy to find what sites are backlinking to what articles. If you have Google Webmaster Tools, you do the following: Your Site On The Web -> Links To Your Site. On that page, you can find who links to you the most, as well as your most linked content. Here is an example from my main site:
As you can see, very random, but it gives you an idea. The number of backlinks is important, but the ranking, and “juice” behind each backlink is what really matters. If you click on one of the content items, it will give a breakdown of exactly what domains are linking to the content. If you click on the domains, it will tell you exactly where on the domain they are linking to your content. This is where the Easier Backlinking Strategy That Works comes to play. It is time to give some juice to these domains that are linking to the keywords of your choosing.
It is also important to look at the stats of the site you are going to promote. Make sure that you are choosing high value sites that are already linking to your domain. As I said above, not only to does quantity matter, but quality really matters. The higher the page rank, the better.
Maximizing Your Current Backlinks
Now that you have identified your backlinks, it is time to promote them. Not only is this great for the receiving site, but it is great for you too! The more juice that site gets, the more juice you get. Therefore, it becomes win-win.
I highly suggest you utilize my Ultimate Guide To Social Media Backlinks. This puts all of the major backlinking sites in one place. In Pat Flynn’s words, this is the indirect layer that consists of mass bookmarking and social promotion. By doing this to your existing major backlinks, you get the same effect.
I normally promote all of the sites I’m targeting on Twitter, Facebbok, Reddit, StumbleUpon, and Digg. I then use OnlyWire to mass bookmark to all of the major bookmarking sites listed on my Ultimate Guide. By doing this, you will be giving your backlinks juice!
While I’m not going to share exactly what my keywords are (as there are too many leechers and competitors out there…), I will share you the main keywords I’ve done this with. I can tell you that all of the keywords here link to posts that are over 1 year old, and nothing has changed otherwise except for the strategy I’m discussing in this article. I just found the sites that linked to me, and promoted them via social networks and social bookmarking sites. Within the next few weeks, the changes you see to the right are what happened – nothing else.
I think this strategy works in a very similar way to The Backlinking Strategy That Works does. The principle is to super-charge the links that are coming into your site. This will not only support your site, but you will support the other sites that support you. The internet is built on relationships, and empowering those on other sites will drive your site to success.
Readers, I hope you find this helpful, and I hope you will give it a shot!