I’m building an Internet business, and I also know a lot of others who are doing the same. I think the Internet is by far the greatest invention of all time, and it opens up so many opportunities that never existed before. But there is a big problem with how easy the Internet makes things, and not a lot of people discuss it.
Like Yin and Yang, with ease comes complacency. Steve Jobs said it best:
The problem with the Internet startup craze isn’t that too many people are starting companies; it’s that too many people aren’t sticking with it. That’s somewhat understandable, because there are so many moments that are filled with dispair and agony, when you have to fire people and cancel things and deal with very difficult situations. That’s when you find out who you are and what your values are.
Given how easy it is to start things on the Internet, we almost expect our success to come easy as well. Too bad it doesn’t happen that way…ever!
The Internet Makes Things Too Easy
The Internet mindset almost makes things too easy, and tricks entrepreneurs into thinking that success will happen overnight. However, I can attest from experience that it takes years to build traction online. Yes, some people do it much faster, but most of the ones who make things happen quickly also have years of failures behind them that they don’t really talk about.
And since anyone with $20 can go out and buy a domain name and hosting, and setup a website, it gives false hopes of success. Let me just setup this website, and people will starting finding me via Google tomorrow! Good luck!
But then trouble strikes: nobody comes. You hit a little adversity. Even if you’ve been running a semi-successful site, you can strike adversity. Look at how many “big name” sites have been shutting down this last year – Adaptu, Posterous, and more. These were sites that were seeing hundreds of thousands of visitors and they couldn’t sustain a business. Sill easy?
Why Entrepreneurs Fail
In the end, it it’s all about the entrepreneur’s mindset that decides success or failure. Yes, one business startup may fail, but you can easily create others that can be successful – Yin and Yang. That’s why I’m all about building an online publishing company that has multiple income streams. If I am going to quit my job and become an entrepreneur, I want their to be sustainability in the overall business – I know that I can’t be dependent on one site and put all my eggs in one basket.
Heck, I’ve already learned a lot about doing this – I’ve been struck by Google updates, I’ve had servers crash – things happen. You not only have to be prepared, but you have to deal with the overall macro-economic environment of the ever changing Internet.
But true entrepreneurs – ones that have it in their blood – will succeed. They succeed because they have built up the skills needed to succeed. And every failure, every point of adversity, gives them the strength and the tools needed to take it to the next level on the next project.
What struggles have you encountered? Does the ease of the Internet trick your mind sometimes?