Welcome Quitter Nation! It’s been another fun month here at Beat the Nine to Five. As of writing this, my son just turned one month old – it’s crazy how fast time flies. This entire month I’ve been on paternity leave from work – which has been amazing. I love just hanging out with my family – it really is giving me a sense that I have to beat the nine to five sooner, rather than later. I’m not going to lie though – being home has also given me some great opportunities to do things with my business that I haven’t been able to do while working – mostly because when I work I’m not up at 2am with a rocking baby in the swing next to me.
Anyway, here is what has been going on in my neck of the woods.
First, I was invited to speak on the Stacking Benjamin’s podcast last month about my 101 Essential Tips and Resources for College Freshmen. I really am loving podcasts – both listening to them and now being a part of them, and the guys on the podcast were a ton of fun to chat with. But more importantly, I wanted to remind you of the value of meaty content when it comes to your brand. That single post was over 4,000 words long, and it took me a good 8-10 hours to put together. I didn’t do it all at once, of course, but slowly over the course of several weeks. I knew that the post would be a hit for several reasons:
- It added value – 101 links of everything you needed to know for college
- The timing was right (right before college started)
- I leveraged my Blog Marketing Strategy
This single post was viewed almost 6,800 times since it was posted – accounting for over 10% of my site’s traffic this month. That’s a huge post. This post also parlayed me into being on the Stacking Benjamin’s podcast – media exposure. That’s the power of writing meaty content.
Second, here on the blog we were a part of a huge giveaway, I dubbed the Beat the Nine to Five Kick-Off Giveaway. My goal of the giveaway was to boost the social media presence of the site, and encourage my readers from My Multiple Incomes to make the switch. Needless to say, it worked well – adding over 500 Twitter followers, over 500 Facebook fans, and I got about 100 new email subscribers. Thanks for your support! I’m glad that you want to follow along on my journey.
Finally, you’ll notice that My Multiple Incomes is gone from my income reports. Since I merged the sites, I’m not really focusing on making a quick buck here. I really want to build a community of like-minded quitters! So, monetization will come later, and it did impact my income this month.
Alright, onto the multiple income stream report! By now, you should know how this works, but I like to break down my multiple income streams into categories so you can see how I make my income. You can read more about my investing income stream here. Remember, this is to provide insight, transparency, and information. I hope you enjoy and follow along through my ups and downs.
I don’t include my salary or my wife’s, although I do consider those part of my multiple income steam strategy.
- Dividends: $747.70
- The College Investor
- Private Advertising: $1,405
- Investing 101 Course Sales: $145
- Affiliate Advertising: $70
- CPC Ads: $14.53
- Amazon: $0.72
- Beat the Nine to Five
- Affiliate Advertising: $0
- Entrepreneurship Life
- Private Advertising: $640
- Affiliate Advertising: $105.28
- CPC Ads: $20.01
- Kids Ain’t Cheap
- Private Advertising: $370
- Amazon: $0
- Affiliate Advertising: $6.40
- Cult of Money
- Private Advertising: $515
- Affiliate Advertising: $0
- The College Investor
- Writing Service: $40
Gross Total: $4,039.64
Difference from Last Month: -$249.60
What I Learned
Once again, I experienced some technical difficulties with accepting payments for my online course. And, once again, it was caught by a reader who was trying to sign up. The bottom line is that running a site that accepts payments is tough. Hopefully, with the help of my developer and web host, we should have the problem fixed permanently. Now, as long as I don’t tinker, we should be fine.
Which gets me to part 2 – Focus on What Matters! I’ve been terrible at this because I get bored easily. As a result, I tend to tinker. The reason I had technical problems was because I messed with some cache settings on my site. If I hadn’t done this, everything would have been fine. But a better question is this – in the big scheme of things, does a little cache setting make a big difference? NO. I’m really starting to make a point of focusing on what matters – content, audience, engagement – and getting out of tinkering with stuff.
What To Expect This Month
This month, I’m going to finally roll-out my affiliate program full-steam for my class. Hopefully this will bring in much more revenue for it. Second, I’m going to roll out another paid product which I’m really excited about. With each product, I learn more and more, so hopefully this one is a bigger success for me!
How was August 2013 for your business?