Alexa is a website ranking system run by Amazon. It essentially measures the amount of visitors a site gets, and then ranks all of the websites it has data on. There are currently over 25,000,000 websites that have Alexa rankings worldwide. As a result, Alexa has become a recognized tool for both website developers and advertising companies as a way to see how popular a website is. For many, getting under 200,000 has been the goal, as that means you are in the top 1% of websites worldwide.
At The College Investor, it took me a little over 3 months to drop my Alexa Rank from over 14 million to under 200,000. That site currently stands at around 77,000. Here at My Multiple Incomes, I wrote my first post on May21, 2011, and as of today, August 11, I am below 200,000.
While Alexa is not a perfect measure by any means, it is one of the best available. It is important to note that Alexa only counts visitors that visit your site with the Alexa Toolbar installed. Therefore, it doesn’t measure all of your site’s traffic. As a result, there are some very popular sites that have high Alexa rankings, and there are some less popular sites that have great Alexa rankings. This can happen at sites that cater to web developers or bloggers, since many of them utilize the toolbar.
How I Lowered My Alexa Rank
The first thing I learned about blogging is that it is about creating a sense of community. If you can build that, you can be successful blogging. However, how do you attract people to your community?
First, you need to Comment on Other Blogs in your Niche. By leaving insightful comments on other sites, you are more likely to get individuals to come over to your site. And most people who leave blog comments usually also have an Alexa Toolbar installed. It is also important to keep up the dialogue on both sites. Respond to any comments left on your site, and to responses to your comments on other sites. It can be annoying sometimes, but it is useful to check the box “Notify Me Of Comments on This Thread”. That way you will get an email of the comment, and you can respond.
I will point out that this has been a huge strategy of mine here on My Multiple Incomes, and it has been paying off. Since you can hyperlink your comment on other sites, you can see exactly where the comments you are leaving are generating links to your site. This site consistently receives traffic from both Smart Passive Income and Zero Passive Income. Both sites are in my niche, and my guess is that people like my responses and come by to see what I have to offer. I know that I check out the comments to find new, interesting sites to read.
Second, if you are still not getting enough Alexa Toolbar traffic, you need to Get Your Readers Involved With Your Goals. Since you are building a community, share with your readers what you want to achieve and how/why! I’m sure that they will be happy to help. At the beginning of the year, I listed out The College Investor’s 2011 Goals. I then checked in on my goals in March and June to give my readers a progress update. In each post, I put a link to the Alexa toolbar, and encouraged my readers to get it if they didn’t already have it. Each link received several clicks. While it may not be much, I was able to get 1-2 readers to help me achieve my goals.
Finally, you need to Stay Active. Nobody likes going to a blog regularly if there aren’t regular updates and new comments. If lowering your Alexa Rank is important, you need to continue to provide relevant fresh content for your readers and visitors. I like to stick to a very set posting schedule at The College Investor. I post on Monday, Wednesday, and Fridays, and may throw in an extra “breaking news” post on an off day every now and then. Here at My Multiple Incomes, I’m trying to post twice a week, with once on Sunday/Monday, and once on Thursday/Friday. Whatever your schedule is, make sure that there is new content each time an Alexa Visitor comes to your site.
Readers, what strategies have you employed to lower your Alexa Ranking? Anything I’m missing?