What readers do you care about and want on your site? For every website, it’s a bit different, but it’s an essential question that you need to answer as a business and website owner.
Let’s discuss how you can identify your most valuable readers, and then what strategies you can use to convert them into loyal subscribers for your site, so that you don’t lose them.
Identifying Your Most Valuable Readers
Figuring out your most valuable readers goes back to figuring out the core model of your business or website. What do you want to get out of your readers? What’s their purpose of existing, and why do you want them to come to your website.
A few typical reasons to have someone come to your website includes: clicking on advertising, leaving a review, purchasing something, etc.
Once you determine your goal, your most valuable readers are the ones who do what you want. For example, if you have an ad-based website, your most valuable readers are the ones who click on advertising, or typically search engine visitors.
After you figure out who your most valuable readers are , you need to figure out a strategy to convert them.
For me and this website, I’m not about selling ads. I’m about building a community. And as such, those who interact as members of the community are my most important readers. If you’re looking to build a community around your site, let me share with you my two strategies for converting those who engage.
Converting for Advertising
I’m not going to lie, I’m not an expert in converting for advertising. There are two main schools of thought for converting for advertising – pay per click advertising like AdSense, and setting up affiliate advertising.
I’m much more well versed in affiliate advertising:
However, if you’re interested in maximizing your AdSense revenue or other pay per click advertising, I recommend you check out this excellent resource from John Saddington: The Bloggers Guide to Earning More with AdSense.
Converting for Community
The best way to convert your most valuable readers when you’re trying to build a community is to get them on your email list. That way, you have direct contact with them in the future – you’re not relying on social media marketing, you’re not relying on them to come back when they feel like it – you can reach out as needed to connect with your loyal readers.
I use Aweber for my email lists, because it allows me to do two things to keep my loyal readers engaged:
- Broadcasting my newest posts when they come out so that they can continue to engage
- Release special content to my subscribers (like my Quitters Checklist) so that they feel unique
So, now the trick is to get your most valuable readers onto the list.
Thank You For Commenting Page
The first key strategy I use is a “Thank You For Commenting” page. Readers who comment on your site are more engaged than the average reader – they have taken the time to fill out the comment form and leave their thoughts. They are adding to your community and to your topics. As such, they are ones you want to keep around, and getting those readers to subscribe to your list are a great way to do it.
The best way to do this is to use a WordPress plugin called Comment Redirect by Yoast. This plugin does one thing: it redirects first time commenters to a page you select.
Here is my Thank You for Commenting Page.
The page should cover a few key points:
- What you’re all about
- An opt-in box for your email list
- Some other key resources you think that new readers should check out
- Possibly your contact form or contact info
Once you get your page live, simply encourage a conversation in your posts and watch the readers subscribe.
The second key tactic is to have a subscribe page. This is just a simple page that encourages readers to subscribe. I’ve found this tactic handy on a couple of fronts: on social media and via email.
Here’s my subscribe page: Subscribe.
It’s simple – what you get from subscribing and an opt-in box.
You can then put the link to this page in your email signature, or on your social media profiles. I’ve found that the page is very rarely looked at, but the conversion rate is almost 100%. It’s a gimme page that takes about 5 minutes to setup and is worth your time for the readers who will use it.
Now that you have two great ways to get readers on your list, I want to share with you a little trick to boost your subscribers using these new pages you created.
As you know, I’m a fan of using giveaways instead of advertising. People like free stuff (who doesn’t?). Giving something away in exchange for readers doing something is a great way to boost subscribers.
The secret is to use Rafflecopter and have one of the entries be “Leave a Comment”. Promoting your giveaway will bring a lot of new readers, and when they leave a comment, they will be redirected to your new “Thank You for Commenting” page. This page will give them an overview of what you’re all about, and you’ll end up getting a lot more subscribers to your list – and they’ll be valuable because they decided to subscribe separate from the contest. The contest only brought them to your site. Your content got them to subscribe.
Are you converting your most valuable readers? What are you going to do today to get your audience to convert?